4. Understand that every market has different demands and changes every few years
I have deliberately emphasised this issue as a separate topic. To disregard it is one of the most common failures in International Trade. Your products may be highly demanded in one market and be absolutely unsaleable in another. The packaging you’ve introduced in US, most likely would be unattractive for Indonesians. Without an understanding of market trends and demands, its uniqueness, business traditions and people’s mentality it is “mission impossible” to successfully develop the market.
You also should understand that every market changes every few years. Technology, globalisation, privatisation, lifting of the trade barriers and softness in import/export regulations are the major factors, which affect International Trade. And while you might think that these factors are too global to bear in mind when considering your offshore activities, they will influence the market radically and you should adjust your marketing and export strategies according to the current situation.
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