Some concepts related to C2C E-commerce will be involved in this paper, so we will explain them in this section. 2.1 Structure of goods price Currently, goods price of C2C E-commerce consists of two parts: retail price and delivery cost. Retail price has same meaning as it in traditional business which refers to sale price of a good. Delivery cost refers to the cost that needs to be paid to the company who delivers goods for consumers. The main delivery entities in China are China Post and express delivery companies. The sum of the retail price and delivery cost is called purchase price paying to the retailer by the consumer. 2.2 Auction way of the goods There are two ways for consumers to purchase goods online including “fixed price” and “auction price”. “Fixed price” means the retailers sell the goods in a regular price and no bargaining. “Auction price” means the retailers offer the starting price and price bid increment when they sell the goods. The consumers input the lowest price they want or input the highest price they can accept then waiting for the processing of the auction system. When the auction is finished, the consumer who bid the highest price will take the good. 2.3 Ways of goods delivery Now the ways of delivering goods in China C2C E-commerce include: Regular Mail, EMS and Express Delivery. “Regular mail” refers to delivering the goods in the form of an ordinary parcel or print design through China Post from the retailer to the consumer. “EMS” refers to Express Mail Service through China Post mainly by airplane to speed the delivery up. Depending on the distance, the mail or parcel will be sent to destination from one day to seven days. “Express Delivery” refers to the express delivery service offered by other express delivery companies except China Post. They have their own networks and mainly are private companies, such as ZJS (www.zjs.com.cn). There are about one thousand express companies in China now.
2.4 Logistics distribution system of E-commerce in China There are three ways of logistics distribution in current China E-commerce [2]: (1) Establishing their own distribution channels and facilities to deliver goods by themselves. The E-commerce companies set up storage centers and distribution centers where online consumers are densely populated. (2) Entrusting the third party professional logistics distribution institutions to deliver goods. (3) Cooperating with chain department stores and China Post EMS to complete goods delivery together.
This is Jill, manager of Shanghai Chiyang leisure product Co.,ltd
, we have manufacturing and trading high quality since 2008
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